Phase 1: Strategic OOH ad placement in premium shopping districts, target “those with taste". We’re challenging traditional blue-collar male-centric beer marketing by celebrating a refined, modern female audience that appreciates a quality beer.

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Busch x Levis

Busch City

PHASE 1 | Ticket Giveaway

PHASE 2 | Busch City

PHASE 3 | Merch Pop-Up

The team:

AD: Noa Elfassy, Rebecca Vanular CW: Silas LeBlanc

More work...