McDonalds x Fifa 2026
Fans put in just as much heart, soul, and sweat into the game as the players.
Sweat Together
Phase 1: Place OOH ads in high traffic areas around the Fifa stadiums and in the airports for higher visibility from international travellers arriving for the events.
Phase 2: Utilize the McDonald’s app to create a fantasy football daily draft for users to potentially gain points to use towards McDonalds rewards.
Phase 2: Daily posts where our coach character, Ted Lasso, informs McDonald’s Instagram followers of his top pics of the day.
Strategically timed with the release of Ted Lasso Season 4.
Phase 3: Distribute McDonald’s branded “SWEAT TOGETHER” Sweat towels at each Fifa match.
McDonalds X Fifa World Cup 2026
Client:
Celia Petconi - Art Director
Noa Elfassy - Art Director
Trent Jones - Copy Writer
The Team:
Big Idea:
Fans sweat too
With endless fast food chains to choose from, McDonald’s will appeal to the fans by showing that we understand the necessity of their role at the game.
Strategy:
Fans don’t just watch the game, they fuel it. After giving everything in the stands, they deserve a place that refuels them.