McDonalds x Fifa 2026
Fans put in just as much heart, soul, and sweat into the game as the players.
Sweat Together
Key Insight: Fans don’t just watch the game, they fuel it. After giving everything in the stands, they deserve a place that refuels them.
Strategy: With endless fast food chains to choose from, McDonald’s will appeal to the fans by showing that we understand the necessity of their role at the game.
Big Idea: Fans sweat too
Phase 2: Create a fantasy football daily draft on the McDonalds app for users to gain points to use towards McDonalds rewards.
Phase 2: Daily posts where our coach character, Ted Lasso, informs McDonald’s Instagram followers of his top pics of the day.
Strategically timed with the release of Ted Lasso Season 4.
Phase 3: Distribute McDonald’s branded “SWEAT TOGETHER” Sweat towels at each Fifa match.
Celia Petconi - Art Director
Noa Elfassy - Art Director
Trent Jones - Copy Writer