Nissin

Experience the flavours of a destination without the time or cost of a vacation.

Countless Cultures. One Cup

A person walking past a colorful urban mural with images of Asian food, lanterns, and street scenes, promoting diverse cultures and cuisines.
A restaurant kitchen scene with a man cooking and several workers in red uniforms. A yellow sign above features multilingual text, including 'Karim Hotels Pvt. Ltd.' and the establishment's founding year, 1913. The interior has brick walls, mirrors, and hanging lights.
A cozy Japanese restaurant with warm lighting, hanging lanterns, and patrons dining inside. The right side features large vertical text that reads 'TOKYO,' and at the bottom, a cup of instant ramen with noodles and vegetables. The bottom left says 'countless cultures. one cup.' and the bottom right reads 'inno time' with two horizontal lines.
A vibrant night market scene with stalls selling various foods, illuminated by hanging lights, and people shopping. A promotional poster on the side features an image of a cup of instant noodles.

Phase 1: Inspired by vintage travel art, these posters showcase global flavors to celebrate multiculturalism. They are designed as "collectible" ads that passersby will feel compelled to take with them.

Phase 2: Various grocery stores will carry tote bags with the same design as the posters. Each customer who purchases one of the three global flavours will receive the corresponding tote bag.

Phase 3: the tote bags will act as walking advertisements for an infinite amount of time following the campaign.

Client:

Nissin Cup Noodles

Young people love to travel and have authentic cultural experiences. However, most lack the funds to do so as often as they might like. Nissin noodles offers them the opportunity to experience many different cultures without purchasing any plane tickets.

Big Idea:

Ramen has become an extremely popular meal option for young people. They are, however, opting for authentic in-dining experiences rather than quick cup noodles.

The Problem:

Nissin Cup Noodles offers a variety of cuisines rather than just one like most Ramen restaurant.

Key Insight:

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