Nissin

The passport for your palate

The Problem: When people go to ramen restaurants, they're limited to one cuisine or flavor profile. They can’t explore global flavors all in one place.

Key Insight: Unlike ramen restaurants, Nissin Cup Noodles offers a vast array of global cuisines, all in one product line.

Big Idea: Countless cultures in one cup.

Grocery stores will carry tote bags with the poster designs. Each customer who purchases one of the three global flavours will receive the corresponding tote bag.