Nissin
Experience the flavours of a destination without the time or cost of a vacation.
Countless Cultures. One Cup.
The Problem: Ramen has become an extremely popular meal option for young people. They are, however, opting for authentic in-dining experiences rather than quick cup noodles.
Key Insight: Nissin Cup Noodles offers a variety of cuisines rather than just one like most Ramen restaurant.
Big Idea: The passport for your palate
Phase 1: Inspired by vintage travel art, these posters showcase global flavors to celebrate multiculturalism. They are designed as "collectible" ads that passersby will feel compelled to take with them.
Phase 2: Grocery stores will carry tote bags with the poster designs. Each customer who purchases one of the three global flavours will receive the corresponding tote bag.