Wise

Financial floaties for your young explorers

Key Insight: When kids lack financial literacy, it hurts their parents’ pockets.

The Problem: Teens are not taught financial literacy, leaving parents with two options; throw them in the deep end or coddle them in the shallows.

Big Idea: Financial floaties

View of Tower Bridge in London with large green inflatable structures labeled "wise" in the foreground, and a clear sky with some clouds.

Four people standing on a bridge, waving at the camera, with a large inflatable ASMW book float on the water behind them. The backdrop features the Tower Bridge in London. The screenshot shows an Instagram story with the username 'tourist_diaries', timestamp 10:30 AM, and the location tagged as Tower Bridge.

A man with a beard and backpack smiling and pointing towards Tower Bridge in London, with a large green inflated object floating on the river beside the bridge.

A news article from The Guardian featuring a photo of London’s Tower Bridge with two large green inflatable objects on the water, with the word 'WISE' on them, and boats passing by.

Tube Takeover

Advertisement panels for Wise financial services in a public space. One panel shows a woman shopping at a market stall, holding a phone, with a spending tracker below indicating daily spending of 44 pounds out of a 75-pound limit. The other panel pro

Advertisements on subway wall: left shows a person at a vending machine with Mount Fuji in background, right shows a woman shopping at a produce stand, middle displays a green sign with bold black letters that reads 'FINANCIALLY AFLOAT AND IN THE GRE

Three digital advertisements on a wall in a subway station. The left and right ads feature women shopping at outdoor markets, with the left woman wearing a sun hat and a pink skirt, and the right woman wearing a beige coat and carrying a tote bag. Bo

The new Wise Young Explorer, complete with brand new features designed to improve teens’ financial literacy.

The team:

AD: Noa Elfassy, Rebecca Vanular CW: Silas LeBlanc Michelle Zyma

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