Cotopaxi
Canadian identity: now available in the USA
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Key Insight: Americans often pretend to be Canadian when travelling abroad in an effort to be treated better by fellow travellers and locals.
The Problem: Being American is a social barrier. Being Canadian is a "Welcome" mat.
Solution: This bag is the key that unlocks travel friendships
Big Idea: Canadian camouflage
Rebecca Vanular - Art Director
Noa Elfassy - Art Director
Meghan MacCormack - Art Director
Aly Singh - Art Director