Cotopaxi

Travel without America’s baggage

Key Insight: Americans often pretend to be Canadian when travelling abroad in an effort to be treated better by fellow travellers and locals.

The Problem: Being American can be a social barrier for those travelling abroad.

Solution: Help Americans get mistaken as Canadians.

Big Idea: Canadian camouflage

Create your custom Canadian camouflage pack for your next backpacking adventure

Pick your Canadiana colour…

… and your patches of approval

Rebecca Vanular - Art Director

Noa Elfassy - Art Director

Meghan MacCormack - Art Director

Aly Singh - Art Director