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Elevating the every day

A Different Kind Of Design: Hermès' 2026 "Venture Beyond" campaign embraced an imaginative journey to highlight human craftsmanship. Featuring dreamy, hand-drawn, illustrations by artist Linda Merad.

Key Insight: People frame Hermes scarves to integrate luxury into the rhythm of their daily lives.

Hermès: The Living Canvas. A multi-dimensional takeover that dissolves the boundaries between the gallery and the world.

Three photographs of interior decor. The first shows a close-up of a book with intricate art print cover. The second displays an open book with a space-themed art print on a chair, with lamps in the background. The third reveals a living room corner with wood-paneled walls, a framed artwork, two lamps, a green tufted sofa, and a small table with a glass vase and books.

Accessible Artwork: Introducing Hermes’ iconic designs as tearout posters in high end magazines, offering enthusiasts an entry point into design.

Open orange Hermès notebook with the text "Venture Beyond - 2026" and a seashell logo on cover, next to a green Hermès book opened to a illustrated page, on a dark gray surface.

Create flip books which represent the graphics created by Hermes. Books can be used as coffee table books, bringing luxury design into homes.

Two smartphones show a digital art piece from Hermes. The left screen displays an orange background with white illustrations of animals and objects, with a "Download Widget" button at the bottom. The right screen shows an email with the subject "Pocket Sized Masterpieces," featuring a message about an artwork that moves on a digital home screen, with a snippet of the illustration and attribution to artists.

Artwork in digital spaces

A restaurant interior with a group of people dining and a bar area; the decor has warm orange walls with mural art and a chandelier

Fully immersive luxury experience

A Hermes cafe stand in a shopping mall, decorated with horse and seahorse illustrations, serving coffee to customers, with people in fashionable clothing dining and shopping.
Artwork gallery featuring framed prints with colorful, surreal illustrations of aquatic and space themes, displayed on a white wall in an art gallery.

Hermes in the streets

Aly Singh

Noa Elfassy

Meghan MacCormack

Rebecca Vanular

The team: